Examples of prevention
  • Kellogg’s
    One more can

    Thanks to thinner corrugated cardboard, a cardboard box now contains 19 Pringles tubes instead of 18, while the box format remains the same. As a result, the required storage space is reduced by 5% for pallets with finished product and by as much as 25% for pallets with empty boxes. Transport requirements are also reduced: 268 fewer trucks on the road for the delivery of packaging material and 748 fewer trucks for filled boxes.


  • P&G
    Lenor Bottles

    The coloured, non-recyclable PET bottle has been replaced by a transparent, recyclable PET bottle. The removal shrink sleeve with perforations encourages the consumer to tear the sleeve off and recycle the bottle without the sleeve. The bottle is made of 50% recycled PET.


  • Pure Value Europe
    Proteus Smart Display

    Proteus is an intelligent folding mobile screen for promotions in points of sale. The frame is based on an easily adaptable, robust and reusable metallic body, surrounded by a cardboard cover promoting the product and brand. All materials - even those of the frame itself - are fully recyclable.


  • L’Oréal
    Biotherm Biosource

    L’Oréal has changed from an oval bottle to a cylindrical bottle with a flat front face. The number of bottles per pallet therefore increased by 89% for the 200 ml bottles and by 17% for the 100 ml bottles. The weight of the 200 ml bottles was reduced by 15% and the weight of the 100 ml bottles by 19%. The bottles now also contain 25% recycled PET.


  • Bevil
    MagiPro - Cleaning products refill

    The 20ml concentrated refill, screwed on to a reusable bottle and diluted, becomes a 500ml cleaning product.

  • Unipro
    Cube It Simple - UZIN adhesives

    Inspired by 'bag-in-box' wine packaging, Cube it Simple substantially reduces the use of materials. The cardboard is FSC certified and the plastic liner is made of recycled materials. In addition, pressing this liner makes it easier to use all the adhesive it contains and avoids product waste.

  • Dieter PLESSERS - Student
    Integrated milk pH indicator

    Acidification is one of the main reasons why people throw milk away. To assess the acidity, a pH indicator is placed inside the lid and protected by a thin plastic film. The user removes the film and pours a little milk into the lid. Depending on the colour of the indicator, he can tell whether the milk can still be used or has already gone off.

  • Kimberly VAN DER HOEVEN - Student
    Win-Win chocolate spread

    Thanks to a totally round jar with a plastic support across the opening, any spread remaining on the knife can easily be put back in the jar. In addition, when nearly empty, the remainder can be turned into a delicious hot chocolate using milk and a straw. A win-win situation.

  • Aaron VERLOOY - Student
    Dosable spaghetti packaging

    By adding a funnel to the opening of the plastic spaghetti packaging, 100g portions can be measured out. This means you only cook the quantity you want to eat.

  • ANL Plastics

    The separate lid is replaced by an integrated, resealable lid so that the product is better preserved and waste is reduced. In addition, the packaging weight is reduced by 25%.