Examples of prevention
  • Colruyt Group
    Compost packaging

    The Ecoselect compost packaging is 40% bioplastic (Braskem bio-sourced polyethylene). The bag now weighs just 34.6 g.


  • Lidl Belgium
    Sandwich filling packaging

    LThe packaging of the Saint Alby Selection sandwich fillings can be resealed. As a result, the product stays fresh longer and food waste is reduced. The packaging is also made of recycled paper and is FSC/PEFC certified.

  • L’Oréal
    Biolage 325 ml

    A new 325 ml bottle made from 100% recycled PET. The packaging no longer contains opacifying dyes. With 24 g of PET per 325 ml of product, the weight/volume ratio is only 0.092%.


  • L’Oréal
    Aura Botanica from Kerastase

    A new 250 ml bottle weighing 22.2 g, made from 100% recycled PET. The 80 ml travel packaging also consists of 100% recycled PET.


  • Colruyt Group
    Graindor coffee capsules

    Graindor no longer packages its coffee capsules in individual aluminium packaging. From now on, 20 capsules instead of 10 are packed in a smaller box.


  • L’Oréal
    BIOTHERM sun cream

    The 200 ml bottles have been replaced with tubes that reduce the weight by 27%. The tube now also consists of 40% recycled PE.


  • L’Oréal
    Viktor & Rolf Refill Fountain

    Viktor & Rolf has designed a fountain with a pump to refill Flowerbomb bottles in department stores.


  • Werner & Mertz Benelux Consumer
    Plastic bottles

    The new plastic bottles consist of 100% recycled PET, compared with 80% in the previous version.


  • Werner & Mertz Benelux Consumer
    Green Care

    A one-litre bottle of 100% recycled HDPE has replaced the previous packaging, which already contained 30% recycled material. One-litre bottles can be refilled with 5-litre cans. Thanks to the new bottles, the number of transports has also decreased by 16.6%.


  • L’Oréal
    500 ml L’Oréal Professionnel shampoo bottle

    In this new shampoo bottle, L’Oréal uses 47.5% recycled PET, saving 17 tonnes of virgin plastic per year. The bottle is also now 20% lighter.